Work

What I build and how it's done.

Every service I offer: what each one covers and what I handle from start to launch.

Online stores

E-commerce built to sell

Shopify and WordPress storefronts for D2C and product brands.

What I handle

  • Product and collection structure
  • Checkout and payment setup
  • Mobile layout and page speed
  • Tracking for ads and analytics
  • Shopify
  • WordPress

Business websites

Sites that make a business look as good as it is

Clear, fast websites for service businesses and growing brands.

What I handle

  • Page structure and the flow of the copy
  • Mobile-first build
  • On-page SEO foundations
  • Contact and booking paths
  • WordPress
  • SEO

Landing pages

Single pages built around one action

Pages designed to turn ad clicks and search visits into enquiries.

What I handle

  • Message match with the ad or search
  • Fast load on mobile
  • Forms and conversion tracking
  • Set up so variations can be tested
  • WordPress
  • Shopify
  • Meta and Google Ads

Custom-coded websites

Built from scratch when a theme won't do

Hand-coded sites for unique designs, special features or brands that have outgrown a template.

What I handle

  • A design built for your brand
  • Lightweight code that loads fast
  • Custom features and integrations
  • Hosting and deployment set up
  • Custom code
  • Performance
  • SEO

SEO

Search that brings the right visitors

Technical fixes, page structure and content planned around what people search for.

What I handle

  • Technical SEO audit and fixes
  • Titles, headings and internal links
  • Content planned around search intent
  • Reports on what changed and why
  • SEO
  • WordPress
  • Shopify

Local SEO

The first name people see nearby

Google Business Profile and local pages for businesses that serve a place.

What I handle

  • Google Business Profile setup
  • Location and service-area pages
  • Consistent details across directories
  • Local keyword research
  • Local SEO
  • Google Business Profile

Meta and Google Ads

Campaigns with somewhere good to land

Meta Ads and Google Ads campaigns, each one sent to a page built for it.

What I handle

  • Campaign structure and audiences
  • A landing page for each campaign
  • Pixels and conversion tracking
  • Ad tests with clear reports
  • Meta Ads
  • Google Ads

AI and automation

Routine work that runs on its own

Lead follow-up and workflows that take copy-paste work off your team.

What I handle

  • Instant replies to new enquiries
  • Forms, sheets and CRM connected
  • Email and WhatsApp follow-up
  • AI tools set up for your team
  • AI and automation
  • WhatsApp
  • CRM

Platforms

What I work with.

  • WordPress
  • Shopify
  • Custom code
  • Meta Ads
  • Google Ads
  • Google Business Profile
  • AI and automation tools

Start here

Let's look at your business together.

Book a discovery call. We'll talk through where you are, what is holding you back and whether I'm the right person to help. No pressure.